Move CPG off the shelf and online, profitably.
Consumer packaged goods live or die on velocity and margin. We build the CPG marketing engine (paid, retail media and DTC ecommerce) that grows units without torching contribution margin.
CPGs Built for CPGs brands.
The specific problems we solve to make CPG digital marketing profitable, not a generic playbook.
Low AOV, tight margins
CPG ecommerce runs on low order values: bundle architecture, subscribe-and-save and upsell flows lift AOV enough to make paid pencil out.
Retail vs DTC tension
Our CPG marketing strategy treats DTC as your highest-margin shelf and your fastest lab for what you take to retail.
Category saturation
Sharp positioning and a high-velocity creative engine so your SKU wins the scroll and the search.
The whole growth engine for CPGs.
One senior team running paid, organic, funnels, creative, and web, so nothing falls between agencies.
Meta Ads
Advantage+ and UGC engineered to scale spend profitably.
TikTok Ads
Spark Ads and creator content that turn trends into sales.
Google Ads
Search, Shopping and Performance Max tuned for margin.
Funnels & ecom design
Offers, landers and upsells built around how buyers shop.
Organic social
An owned audience that makes your paid work harder.
Website design
Fast, conversion-first storefronts and landing pages.
CPGs marketing, answered.
Should a CPG brand invest in DTC ads when most sales come from retail?
A CPG brand should invest in DTC ads when its own website can sell at a contribution margin that covers the ad cost. DTC is usually the highest-margin channel a CPG brand controls and the fastest place to test messages, bundles and prices before taking them to retail.
Can Meta and Google ads drive sales in the stores that carry our product?
Meta and Google ads can drive in-store sales, but ad dashboards cannot see retail purchases, so the lift has to be measured with a geographic holdout test. Meta's open-source GeoLift tool is built for exactly this kind of experiment.
How do you make paid social profitable for a low-priced CPG product?
Paid social becomes profitable for a low-priced CPG product by raising order value, not by chasing cheaper clicks. Bundles, multipacks, free-shipping thresholds and subscribe-and-save lift what each customer is worth until acquisition cost fits inside contribution margin.
Should CPG ads send shoppers to Amazon or to our own website?
CPG ads should send shoppers to the brand's own website when the goal is margin, customer data and repeat purchase, and to Amazon when the goal is converting shoppers who already buy the category there. Amazon keeps the customer relationship and charges fees on every sale.
How is a CPG performance agency different from a general DTC agency?
A CPG performance agency plans around low order values, retail distribution and repeat purchase, while a general DTC agency often optimizes for a single online sale. In practice that means bundle and subscription offers, measuring retail lift, and using the website as a test lab for the shelf.
How does AdBoost Media work with CPG brands that also sell in retail?
AdBoost Media is a CPG digital marketing agency that treats a brand's website as its highest-margin shelf and its fastest test lab for retail. It runs Meta, TikTok and Google Ads with a high-velocity creative engine, plus bundle, subscribe-and-save and upsell flows that lift order value enough for paid media to pay.
Ready to scale your cpgs brand profitably?
A 30-minute call with a senior strategist. Free account audit included. No pitch deck, just a real plan you can take to your team, whether you work with us or not.