App growth measured in subscribers, not installs.
Cheap installs are easy; profitable subscribers are not. Our app digital marketing runs paid social and app store optimization toward trial, activation and paid retention, not vanity downloads.
Apps Built for Apps brands.
The specific problems we solve to make app digital marketing profitable, not a generic playbook.
Installs that never convert
Our app marketing strategy optimizes to in-app events (trial, activation, subscribe), not installs, so spend chases real revenue.
iOS attribution fog
SKAN-aware measurement plus blended modeling so you can scale confidently in a post-ATT world.
Creative fatigue
A weekly UGC and motion pipeline built for the feed formats that drive cheap, high-intent installs.
The whole growth engine for Apps.
One senior team running paid, organic, funnels, creative, and web, so nothing falls between agencies.
Meta Ads
Advantage+ and UGC engineered to scale spend profitably.
TikTok Ads
Spark Ads and creator content that turn trends into sales.
Google Ads
Search, Shopping and Performance Max tuned for margin.
Funnels & ecom design
Offers, landers and upsells built around how buyers shop.
Organic social
An owned audience that makes your paid work harder.
Website design
Fast, conversion-first storefronts and landing pages.
Apps marketing, answered.
How much does it cost to acquire a paying subscriber for an app?
The cost to acquire a paying subscriber equals cost per install divided by the install-to-paid rate, so it is many times the cost per install. RevenueCat's State of Subscription Apps 2026 report found median day-35 download-to-paid rates of 10.7% for hard paywalls and 2.1% for freemium apps.
Should app campaigns optimize for installs, trials or purchases?
App campaigns should optimize for the deepest in-app event that happens often enough for the platform to learn from, usually a trial start or purchase rather than an install. Install-optimized campaigns find cheap installers, who are often not the people who pay.
How do SKAdNetwork and AdAttributionKit affect iOS app ads?
SKAdNetwork and AdAttributionKit are Apple's privacy-preserving attribution frameworks, which credit installs to campaigns without sharing user-level or device-level data. Results arrive aggregated and delayed, so iOS campaigns need a conversion value plan for early in-app actions and a blended view of spend against new subscribers.
Is a web-to-app funnel worth it for a subscription app?
A web-to-app funnel is worth testing when paid social traffic converts better on a web checkout than through an App Store install, and as of October 2026 Apple's App Review Guidelines let US storefront apps link to outside purchase options. RevenueCat's 2026 report found 41% of top-performing apps earn web revenue, against 1.3% of hobby apps.
How long should a subscription app's free trial be?
Longer free trials tend to convert more subscription app users to paid: RevenueCat's State of Subscription Apps 2026 report puts median trial-to-paid at 25.5% for trials of four days or less and 42.5% for 17 to 32 days. Longer trials also push the first payment outside ad attribution windows, so optimize campaigns to trial starts.
Should a subscription app judge a user acquisition agency on installs or paying subscribers?
A subscription app should judge a user acquisition agency on cost per paying subscriber and subscriber revenue, because installs and trials are only steps toward payment. An agency reporting cost per install alone can look efficient while buying users who never pay.
How does AdBoost Media run paid growth for subscription apps?
AdBoost Media's app marketing services run paid social for subscription apps optimized to trial starts, activation and paid retention, not installs. They pair SKAdNetwork-aware measurement and blended modeling with app store optimization and a weekly pipeline of UGC and motion creative for the feed formats that bring high-intent installs.
Ready to scale your apps brand profitably?
A 30-minute call with a senior strategist. Free account audit included. No pitch deck, just a real plan you can take to your team, whether you work with us or not.